Quotes in minutes, not evenings
A request arrives by email, AI extracts the data, matches materials and prices against inventory, and drafts a ready-to-approve quote.
Quoting time: −85%
Custom AI for SMBs
AI that fits your company. Not the other way round.
We build custom AI solutions for small and mid-sized businesses: systems that talk to each other, and workflows tailored precisely to how you work. No templates. No buzzword theatre.
THIS IS THE WAI.
100 %tailor-made — zero off-the-shelf
2–6 weeksfrom kickoff to first results
GDPREU hosting & privacy from day one
1 teambranding, web & AI under one roof
Services
Systems that talk. Workflows that run.
Your tools don't know each other? That's exactly where we start. We connect, automate and put AI where it saves you time and money.
System integration
ERP, CRM, email, accounting, calendars: we get your systems talking to each other — automatically, reliably, around the clock.
AI workflows
Writing quotes, checking invoices, triaging requests: we automate the routines that cost your team hours every single day.
AI assistants
Assistants that actually know your business: trained on your products, your processes, your tone — internal or customer-facing.
Strategy & enablement
AI strategy, privacy review and team training — so the solution doesn't just run, it gets used.
The Code
Three principles. No fine print.
Tailored, not templated.
Every solution is built for exactly one business: yours. If an off-the-shelf tool would serve you better, we'll tell you — before you spend a euro.
Systems that talk.
Data silos are the most expensive furniture in your office. We connect the tools you already have instead of selling you new ones.
Results, not buzzwords.
Measure first, build second, measure again. Anything without measurable value gets cut.
How it works
From first call to running system.
01Week 1
Analysis
We look at your workflows and find where AI delivers the most. Free, honest, zero sales pressure.
02Week 2
Blueprint
You get a concrete plan: which systems get connected, what gets automated, what it costs and what it returns.
03Weeks 3–6
Build
We build, test and train your team. You see progress weekly — no black-box projects.
04ongoing
Operate
Monitoring, maintenance, evolution. Your system grows with your company — we stay on board as long as you want.
Examples
What this looks like in real life.
Typical projects we deliver for SMBs:
Calls & appointments that sort themselves
Calls transcribed and categorised, appointments auto-suggested, callbacks prioritised — the front office can finally breathe.
Fewer missed enquiries, measurably more bookings
Inventory that thinks ahead
Shop, POS and suppliers in sync: stock levels aligned, reordering automated, pricing suggestions based on data.
No overselling, less dead capital
Knowledge that leaves people's heads
An internal AI assistant trained on contracts, docs and email history. New hires find answers in seconds instead of meetings.
Onboarding time cut in half
Who's behind it
Two certified AI trainers. One way.
THE WAI is the AI sister of wir-branden — the Berlin-based full-service agency for branding, web and SEO.
Rik M. Steinicke
Certified & licensed AI trainer
Brand maker and SEO strategist (wir-branden). Translates business processes into AI workflows people actually use.
Georg Riebau
Certified & licensed AI trainer
Technology and workflow specialist. Connects the systems that used to stay silent — from ERP to inbox.
We're not a consultancy with an 80-slide deck. We're the people who actually make your system run — and train your team to keep it that way.
Get to know us
FAQ
Quick answers.
What does a custom AI solution cost?
First projects typically start in the low-to-mid four-figure range. After the free analysis you get a fixed-price offer — including the honest answer on whether the project is worth it for you at all.
How fast will we see results?
The first working workflow is usually live after 2–6 weeks. We deliberately build in small steps so you see value early instead of waiting.
Is our data safe? (GDPR)
Yes. EU hosting, data-processing agreements and data minimisation are our standard. On request, models run entirely on European infrastructure or on-premise.
Do we have to switch our existing software?
No — quite the opposite. Our job is to connect your existing systems. We build around your setup, not your setup around us.
What happens after launch?
We monitor, maintain and keep improving — with fair operations packages. Prefer to take over internally? We hand over cleanly documented.
Free AI potential check
Find your way.
Find your way.
This is the WAI.
Tell us in two sentences where it hurts — we reply within 24 hours with an honest assessment of what AI can do for your business. Free, no sales pressure.